Use of cookies by BMW.

What is a Cookie?

A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website from the same device, the cookie and the information in it are either sent back to the originating website (first-party cookies) or to another website to which it belongs (third-party cookies). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows. Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same device and the same browser as before; if so, cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.


Your cookie settings on this website.


Cookies on this website that do not require approval.

Cookies that are essential, also known as ‘strictly necessary’ cookies, enable features without which you would not be able to use the website as intended. These cookies are used exclusively by BMW and are therefore known as first-party cookies. They are only saved on your computer while you are actually browsing the website. An example of why strictly necessary cookies are used is so that when you login to the application with e-mail and password you do are not asked for your credentials again while you have the website still open. Another example of what these cookies do is facilitate a switch from http to https when you change pages, so that the security of data transmitted is maintained. Furthermore, a cookie of this kind is used to store your decision about the use of cookies on our website. Your consent is not required for the use of strictly necessary cookies.


Strictly necessary cookies cannot be disabled using the features of this website. You can however completely disable cookies in your browser at any time.

Cookie Purpose Validity Category
COOKIE_POLICY_ACKNOWLEDGED Is used in order to identifiy if the user has acknowkedged the cookie policy 1 Year Strictly necessary cookie.
JSESSIONID LFR_SESSION_STATE_* Is used in order to identify the user during his/her log-on so that he/she does not have to log on with every click  Session: is removed when the browser is closed Strictly necessary cookie.
GUEST_LANGUAGE_ID Stores the display language of the user. For future visits of the user to the website it is not required to choose the language again 1 Year Strictly necessary cookie.
COOKIE_SUPPORT Stores whether the user may use cookies 1 Year Strictly necessary cookie.



Third Party Cookies on this website that require consent

This website ( does not use any third party cookies.


Categories of Cookies

Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance cookies, functional cookies and marketing cookies.


Strictly necessary cookies

are essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.


Cookie usage on

The uses cookies to increase the user experience for single and multiple visits to our webpage.

Cookies may be set from our website (First Party Cookies).


Management and deletion of cookies

You may accept or object to the use of cookies by changing the settings of your browser.

You may accept or object to the use of cookies by changing the settings of your browser. Most modern browsers allow a control about the use of cookies via the browser settings. Help on the management and deletion of cookies are available in your browser integrated help functions.

If you block cookies it will not be possible to make full use of the interactive offers on the website.

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BMW AG 2020